7 Effective Social Media Marketing Plan Steps

Social media for companies of all dimensions is a vital marketing channel. A few years ago, the common question, “Why should our company use social media?” Now is replaced by “how can social media marketing help our business to grow?”. This makes me very excited as a social media marketer. What doesn’t inspire me isContinue reading “7 Effective Social Media Marketing Plan Steps”

The Integration of Facebook, WhatsApp, and Instagram Messaging

Facebook CEO Mark Zuckerburg announced recently plans to integrate Facebook, WhatsApp, and Instagram messaging capacities. This change will allow end to end user messages to be encrypted and enable them to communicate cross-platform between apps. Along with these three platforms, the underlying message infrastructure will continue to operate as independent apps. The combined users ofContinue reading “The Integration of Facebook, WhatsApp, and Instagram Messaging”