How to Target your Market Effectively

Given the present economic condition, it is more essential than ever to have a well-defined target market. Nobody can allow anyone to aim. By targeting a niche market, small companies can compete efficiently with big businesses. Additional help: How to Launch your Business using Social Media Many companies say they are targeting “anybody interested in myContinue reading “How to Target your Market Effectively”

7 Effective Social Media Marketing Plan Steps

Social media for companies of all dimensions is a vital marketing channel. A few years ago, the common question, “Why should our company use social media?” Now is replaced by “how can social media marketing help our business to grow?”. This makes me very excited as a social media marketer. What doesn’t inspire me isContinue reading “7 Effective Social Media Marketing Plan Steps”

The Integration of Facebook, WhatsApp, and Instagram Messaging

Facebook CEO Mark Zuckerburg announced recently plans to integrate Facebook, WhatsApp, and Instagram messaging capacities. This change will allow end to end user messages to be encrypted and enable them to communicate cross-platform between apps. Along with these three platforms, the underlying message infrastructure will continue to operate as independent apps. The combined users ofContinue reading “The Integration of Facebook, WhatsApp, and Instagram Messaging”

Why are small companies benefiting from social media marketing?

You constantly seek new ways to get the brand of your company onto the the roster of potential customers. If you don’t, it’s a great way to engage and attract new customers using social media in business. In fact, small social media marketing strategies have an advantage compared to large companies. Why does it happen? The effectiveness of social media leads to participation. If a company doesn’t engageContinue reading “Why are small companies benefiting from social media marketing?”